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For small business owners who are tired of “doing marketing” without knowing what’s really working.

Discover the Marketing Metrics That Actually Grow Your Business

In this masterclass, Dr. Stephen Franson and Dr. Elise Rigney will show you how to track the few numbers that matter most - so you can attract better leads, increase conversions, and spend your marketing dollars with confidence instead of guesswork.

Get 6 Months of Access to the Replay

You'll Discover

  1. How to organize attraction into internal, external, and digital lead streams - with clear targets for each.

  2. How to define a lead, opportunity, and conversion so your numbers finally match reality.

  3. How CPL, CAC, LTV, LTGP, ROI, and ROAS actually connect marketing to money (in plain English).

  4. Where most businesses unknowingly lose revenue in their marketing systems.

  5. How to make confident decisions about what to scale, what to fix, and what to stop doing.
YES! I want 6 Months of Access to the Replay

You'll get 6 Months of access to: 

1. Marketing + Metrics Masterclass recording

2. Marketing + Metrics Masterclass slides

âś” Watch on your own time
âś” Pause, rewind, and revisit as needed
âś” Use the framework to clean up your numbers and align your team

 

Meet Your Hosts

 

Dr. Stephen Franson 

Dr. Stephen helps business owners bring structure and clarity to marketing systems -so growth becomes predictable, measurable, and scalable.

Dr. Elise Rigney 

Dr. Elise is a multi-location business owner and systems educator who teaches owners how to stop chasing symptoms in business and start fixing root causes with clean metrics and simple frameworks. 

 

Together, they’ve seen what happens when businesses grow without clear numbers: more effort, more stress, and less certainty.
 

This masterclass shows you a better way.

Get 6 Months of Access to the Replay

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